Some homes sell in a matter of days, and others sit on the market for months. Is it one of life’s mysteries, or is there a rhyme and reason behind this phenomenon? At the RC Homes Group, we’ve been involved in hundreds of home transactions, and we’ve learned one thing beyond all doubt: it’s all in the details.
These are the little things that can have a big impact on how long your home will take to sell.
Pricing Strategy
Pricing a property appropriately can make a world of difference in how long it takes to sell. There’s no cut and dry formula for how to price a home, because the best strategy will take into account a mix of personal needs, market reality, home details, and more. In determining the best pricing strategy for your home and your financial needs, we’ll talk through factors including:
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Your financial goals and motivations in selling the home
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Your next steps and what you’ll need to make the next phase of your journey possible
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Updates and upgrades you’ve made to the home
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Homes that have recently sold in your area
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Your ideal timeline for selling the home
Our goal is not always to sell the home in the shortest possible amount of time. Rather, we want to balance your ideal timeline with your financial goals and the realities of your home in order to sell your home at the right price, at the right time.
Presentation
Staging is everything! We’ve seen excellent presentation strategy bring homes from “just okay” to “stunning”, and we’ve seen poor staging drag homes down to D-listers. Presenting your home as the most spacious, bright, welcoming version of itself can reduce your time on the market and help you win your ideal asking price.
In addition to staging, presentation includes photography, listing copy, and brochures. Present your home’s unique and exciting qualities to find the right buyer.
Micro-Location
Though there are some details we certainly control when it comes to selling a home, there are also some that neither sellers nor Realtors can change. Micro-location can throw a curveball in your selling journey and can be a frustrating concept in some cases. For example, comparable properties within a few miles of your listing might sell for your ideal asking price in just a few days…but if your home is the one on a busy street, that small change in location might mean you have to wait a bit longer for the right buyer.
On the other hand, your real estate team can help you understand what aspects of your micro-location might be particularly desirable to buyers. Maybe you’re on a corner lot with lots of green space, or you’re located near walking trails. Maybe your community has amenities that nearby neighborhoods don’t. An experienced Realtor will help take the smaller details of micro-location into account when working on presentation and pricing strategy to best align with your needs and goals.
The old adage suggests that real estate is all about “location, location, location” — but there’s so much more to it than that! In reality, striking a strategic balance of location, pricing, and condition is the secret sauce for selling a home more quickly. Working with an experienced agent who can accurately analyze your home’s location and condition, then price and present your listing based on your needs, is the best way to achieve your real estate goals.
In today’s real estate market, how quickly or slowly your home sells is all in the details. If you’d like to discuss any of these factors or you’re ready to talk with a team with deep experience to nail your pricing strategy and presentation, give us a call! We’re at 719-337-7254 or 720-498-9592.
